What does a Marketing Manager do?
Marketing managers plan how a product or service reaches customers through research, branding, advertising and sales campaigns. Many start after a BBA and grow with an MBA.
A marketing manager studies customers and competitors, sets budgets, plans campaigns across digital and traditional media, works with sales teams and tracks results.
In India marketing managers work in consumer goods, banking, pharma, technology, hospitality, retail and media companies, and in advertising agencies.
How to get there
- Class 10Build communication and maths skills
- Class 11–12Any stream
- Commerce helps
- UGComplete a BBA or another degree
- PGMany add an MBA with a marketing specialisation
- First roleStart as a marketing or sales executive or management trainee
- Subjects in Classes 11–12
- Economics, English, Mathematics, Commerce
- Streams
- Commerce, Arts/Humanities, Science (PCM), Science (PCB)
- Minimum education
- UG
Courses that lead here
Bachelor of Business Administration
BBA is an undergraduate business degree that covers management, marketing, finance, HR and operations. Many universities now offer a three-year degree with…
Master of Business Administration
MBA is a two-year postgraduate degree in management with specialisations such as marketing, finance, HR, operations and analytics. It is open to…
Bachelor of Management Studies
BMS is an undergraduate management degree, best known at the University of Delhi, that covers management, statistics, accounting, economics, marketing and finance.
Diploma in Pharmacy
D.Pharm is a two-year diploma after Class 12, with 500 hours of practical training, that qualifies you to register as a pharmacist…
Bachelor of Design
B.Des is a four-year design degree in areas such as communication, industrial, textile and apparel design. Students from any Class 12 stream…
Bachelor of Hotel Management and Catering Technology
BHMCT is a four-year degree in hotel management and catering. It trains students in food production, food and beverage service, front office…
Bachelor of Journalism and Mass Communication
BJMC is an undergraduate degree in journalism, media and communication. It covers reporting, editing, photography, radio, TV, advertising, PR and digital media.
Bachelor of Pharmacy
B.Pharm is a four-year degree after Class 12 that trains pharmacists in medicines, their making, testing and safe use. A B.Pharm from…
Bachelor of Science in Agriculture
B.Sc (Hons) Agriculture is a four-year degree in crop science, soil, plant protection, animal husbandry and agricultural economics. It leads to careers…
Master of Design
M.Des is a postgraduate design degree in areas such as product, graphic, interaction, textile and animation design. At NID it runs for…
Further study
Colleges for these courses
Chameli Devi Group of Institutions, Indore
Delhi School of Professional Studies and Research
Dharma Samaj College
Gandhi Memorial National College, Ambala Cantt
Government College for Girls, Ludhiana
Kamla Nehru Institute of Physical and Social Sciences
Skills you need
- Branding
- Budgeting
- Communication
- Data analysis
- Digital and social media marketing
- Market research
It suits people who are
- Creative
- Persuasive
- Organised
- Customer-focused
Where you work and how you grow
Where people work
- Consumer goods companies
- Technology firms
- Banks and financial services
- Advertising agencies
Growth path
- Marketing executive → Assistant manager → Marketing manager → Senior manager → Head of marketing
Frequently asked questions
What does a BBA teach for marketing?
The GGSIPU BBA includes Marketing Management, Digital & Social Media Marketing and a marketing specialisation among its electives.
What is the eligibility for an MBA?
AICTE norms quoted by Sardar Beant Singh State University require a bachelor's degree of at least three years in any discipline with 50% marks (45% reserved).
Sources
Information verified on 10 Oct 2026
- Bachelor of Business Administration scheme and syllabus 2024-25, GGSIPU · Official notice, accessed 10 Oct 2026
- Scheme of examination and syllabi - Two Year MBA (Weekend) 2022-23, GGSIPU · Official notice, accessed 10 Oct 2026
- AICTE Approved Courses - Eligibility Criteria and Duration 2025-26, Sardar Beant Singh State University · Official notice, accessed 10 Oct 2026
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